Information on the use of cookies pursuant to Regulation (EU) 2016/679 (GDPR) and applicable data protection legislation
Murlo Srl (hereinafter “Murlo” or the “Controller”) uses cookies and similar technologies on this website to ensure proper functionality and to improve users’ browsing experience.
This Cookie Policy explains what cookies are, which types are used, and how users may manage their preferences.
1. What Are Cookies
Cookies are small text files that websites place on a user’s device (computer, tablet, smartphone) while browsing. They are stored and transmitted back to the same website during subsequent visits.
Cookies may be:
- First-party cookies, set directly by this website;
- Third-party cookies, set by external providers.
2. Types of Cookies Used
A) Technical (Necessary) Cookies
These cookies are essential for the proper functioning of the website and do not require user consent.
They allow users to:
- navigate between pages
- access secure areas
- manage bookings
- ensure website security
Legal basis: Article 6(1)(f) GDPR (legitimate interest).
Disabling these cookies may affect website functionality.
B) Analytical Cookies – Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google LLC (or Google Ireland Ltd., as applicable), to collect statistical information about website usage.
The data collected may include:
- truncated/anonymized IP address (if configured accordingly)
- device and browser information
- pages visited and time spent on the site
- approximate geographic location
The information is used to analyze traffic and improve website performance.
Google may process certain data as an independent controller in accordance with its own privacy policy.
Legal basis: Article 6(1)(a) GDPR (user consent).
Analytical cookies are installed only after explicit user consent through the cookie banner.
Data retention is determined by the configuration within Google Analytics (typically up to 14 months, unless otherwise configured).
For more information:
https://policies.google.com/privacy
C) Marketing and Profiling Cookies – Meta Pixel
This website uses Meta Pixel, provided by Meta Platforms Ireland Ltd., to:
- track conversions
- measure the effectiveness of advertising campaigns
- create custom audiences
- deliver personalized advertising on Facebook and Instagram
The data collected may include:
- browsing behavior
- device identifiers
- interactions with the website
Meta may process such data as an independent controller for its own advertising purposes in accordance with its privacy policy.
Legal basis: Article 6(1)(a) GDPR (user consent).
Marketing cookies are installed only after explicit user consent through the cookie banner.
For more information:
https://www.facebook.com/privacy/policy
3. International Data Transfers
The use of Google Analytics and Meta Pixel may involve the transfer of personal data to the United States.
Such transfers are carried out in compliance with Articles 44–49 GDPR, based on:
- Standard Contractual Clauses approved by the European Commission;
- Participation in the EU–US Data Privacy Framework, where applicable.
4. Managing Cookie Preferences
Upon first access to the website, users may:
- accept all cookies;
- reject non-essential cookies;
- customize their preferences.
Users may modify or withdraw their consent at any time via the cookie preference management panel available on the website.
Users may also configure their browser settings to block or delete cookies.
5. Data Subject Rights
Pursuant to Articles 15–22 GDPR, users have the right to:
- access their personal data;
- request rectification or erasure;
- request restriction of processing;
- object to processing;
- request data portability;
- withdraw consent at any time (where processing is based on consent).
Requests may be sent to:
Users also have the right to lodge a complaint with the competent supervisory authority.